Target Audience

http://www.bbcmagazinesadvertising.com/Magazines/Top_Of_The_Pops.html
The audience that I am targeting is the younger audience, I plan to aim it at the ages of people 14+, but I also plan to aim it at the gender of girls, I feel girls will be more interested in it than what a boy would be. The magazine that I am going to compare my magazine to is; Top of the Pops.
I got this information from the Top of the Pops website, it shows that the majority of people that read their magazine are girls at 81% aged 11-15, this is the target audience I'd like to associate my magazine with but with a slightly older audience.

Another source that I'm going to use to analyse Top of the Pops is http://www.nrs.co.uk/toplinereadership.html I visited their site and their results show that 139,000 people, that are 15-44 read the magazine, and of that 122,000 of them are woman.

Smash Hits magazine was a fortnightly magazine that had a huge target audience of young children "120,063 copies a fortnight were sold which was around 60,000 a week." http://news.bbc.co.uk/cbbcnews/hi/newsid_4690000/newsid_4690200/4690232.stm

The socio-economic group for this genre of magazines what be people of B/C2 group, but the way the way that plan is set out is as household owners, so my statistics aren't very relevant for this, but predicting what type of background they come from this was the most relevant.

The typical type of person who would buy my magazine would have to be into Pop/'RnB' music. They would be quite 'girlie' and be into pink. Their interests would be fashion, gossip, boys, social networking sites, texting, make-up and celebrities. They would spend their money on clothes, make-up, hair products, shoes, sweets, jewellery and music. The TV programmes they would be into would be Hollyoaks, Eastenders, X Factor and Friends. The kinds of activities that they would enjoy would be shopping, partying, swimming, dancing and art. Their favourite shops would be New Look, H&M, Superdrug and River Island. The artists and groups that they would be into would be people such as Girls Aloud, Beyonce, Jonas Brothers, Rihanna, The Ting Tings, Katy Perry, Pink, Chris Brown and Kanye West. Though the person they would most admire would be someone like Cheryl Cole.